Nowadays, in the competitive market, for survival in the global and local competition, companies are required to improve the quality of their goods and do not limit the improvement of the quality of their products to a series of characteristics and features to attract t
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Nowadays, in the competitive market, for survival in the global and local competition, companies are required to improve the quality of their goods and do not limit the improvement of the quality of their products to a series of characteristics and features to attract the customers’ satisfaction. But, they consider the quality in the product’s design and process and believe that in order to achieve a developed production and improve the performance, they must include the environmental factor in the quality of their goods. Considering environmental factors and managing the green supply chain are effective in the quality of goods and lead to an improvement in the performance of companies in production.
This research is applied in terms of objective and scientific in terms of nature and research methodology, and its statistical population includes all managers, experts, consultants, engineers, employees, customers and some of expert activists in the sector of Pars Khazar manufacturing companies and their relating branches. For data analysis, the structural equations modeling, partial least squares, multivariate analysis and fitness model variables test were done using LISREL(8.5) and SPSS(21) softwares.
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